Corporate Branding Design: New Gap Logo Hatred

By Annie Suh — A smart re-branding strategy. Last Monday, Gap unveiled a new logo on their website that became the talk of the week. There were over 1,000 commenters on their Facebook page passionately opposed to the logo calling it a “clip-art version” and “OMG that is butt UGLY! I can do that on [...]

The Power of Food: Eating Disorders

By Kiran Gill — Friends, family and boyfriends: be aware. Ah, finally, a lazy day. The sands of Malibu are golden and the sun beams down on the ocean. It’s 100 degrees. I absorb the scenery while sipping a cold glass of Rosé at a friend’s beachfront pad. Sounds a little cliché, I know, but [...]

Putting Passions On the Side?

By Charlsie Niemiec — Parents often tell their kids that they can be anything they want to be when they grow up, and many people have the leeway to decide what it is they want to do. While this freedom to choose is powerful, the push and the pull of today’s current economic state is [...]

In with the Really New, Out with the Almost New

By Rod McLaughlin – I have a confession to make. My cell phone is old. I mean really old. My cell phone is so old that once when I took it to the Verizon store for a new battery, the girl behind the counter audibly chuckled upon seeing my device. OK, it’s only about four [...]

Lakers – 2010 Champion

What an ugly game. Just look at the stats and you’ll wince. Watch the first half over and it will make you cringe.

The Friend Breakup

By Semhar Debessai — Friendships and why splitting up with friends can be more heartbreaking than parting with a significant other. “On to the next one…” – Jay-Z. When you break up with a significant other, there seems to be a standard course of action for recovery that ultimately, hopefully, ends with what the aforementioned [...]

Fashion Talks: Is $20 for an Outfit Really Cheaper?

By Rod McLaughlin – The long-term impacts of fast fashion. We all know about fast fashion, that democratization process whereby designer clothing worn on the red carpet or the runway just two weeks ago is on the shelves of H&M, ZARA and Forever 21 today. By democratization, I mean people can wear the latest $1,000 [...]

What If

By Annie Suh — I remember being a kid and reading those Choose Your Own Adventure novels where I got to pick how the story ended. I always hated lame endings. It just felt like a waste of calories without the satisfaction of eating good food. Sometimes I’ll make up A and B scenarios in [...]

On Screen: Getting the Word Out

By Annie Suh — On Wednesday, March 17, Law & Order: Special Victims Unit televised one of their best episodes to date, “Witness.” Why? Well, before I get into that here’s what it was about: Detectives are trying to identify the only witness of a rape case. The predicament is that the only eyewitness disappears [...]

Don’t Just Give. Receive.

By Tristine Lee – I don’t believe in just giving. The world makes it seem as if charitable giving is a sign of power, wealth, control—and maybe maturity, and that being the beneficiary is a sign of being weak, poor and needy. During Hurricane Katrina, the U.S. rejected help from outside and those countries looked [...]

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